Programming Color Theme Generates $250K+ In 3 Years
Date published: May 1, 2024
Background
Problem
The founder couldn't find a programming color theme to use in their code editors which appealed to them aesthetically or productivity-wise.
How it makes money
There is a free base theme that is supported across many applications.
The paid product is a 'PRO' version with a one-time payment which includes:
- Licenses to use these themes
- Multiple PRO themes and variants
- Complementary font pairings
- Developer productivity e-book
- Design files, wallpapers
- Support
- Community invite
Key lessons to apply this idea to your own
- Marketed as a tool for developers to improve their productivity. There is a clear value proposition to saving people's time and improving their developer experience that makes it worth paying for beyond just being a color theme.
- The theme is supported across many applications. This creates a consistent experience for users and re-assures them that they do not need to look for another theme for their other tools. Consider how you can provide a similar type of suite to your customers.
- What seems like a seemingly small problem to tackle can still become a solution for many people.