Programming Color Theme Generates $250K+ In 3 Years

Date published: May 1, 2024

Cover Image for Programming Color Theme Generates $250K+ In 3 Years

Background

Profitability metric

$250K+ in 3 years

Website

Started in 2013

Problem

The founder couldn't find a programming color theme to use in their code editors which appealed to them aesthetically or productivity-wise.

How it makes money

There is a free base theme that is supported across many applications.

The paid product is a 'PRO' version with a one-time payment which includes:

  • Licenses to use these themes
  • Multiple PRO themes and variants
  • Complementary font pairings
  • Developer productivity e-book
  • Design files, wallpapers
  • Support
  • Community invite

Key lessons to apply this idea to your own

  1. Marketed as a tool for developers to improve their productivity. There is a clear value proposition to saving people's time and improving their developer experience that makes it worth paying for beyond just being a color theme.
  2. The theme is supported across many applications. This creates a consistent experience for users and re-assures them that they do not need to look for another theme for their other tools. Consider how you can provide a similar type of suite to your customers.
  3. What seems like a seemingly small problem to tackle can still become a solution for many people.