CMS to create static websites generates $500+ per month
Date published: May 1, 2024
Background
Problem
The founders wanted a way to build websites and manage content that prioritises small businesses.
How it makes money
They charge for initial website setup, a monthly fee for hosting and add a premium for custom modules.
Key lessons to apply this idea to your own
Website builders as an industry is extremely saturated but they made it work by targeting local small businesses. Their copy reflects this (i.e. emphasising simplicity of their product with no technical jargon, positioning themselves as a family business) and they grew mostly by word-of-mouth.